Years of experience
Cross-sector People, capability and organisational experience.
People & Organisational Capability
Muhammad
Zahiruddin
HR Business Partner · Talent Management · Learning & Development · Organisational Development
HR Business Partner and People & Capability professional with 15+ years of cross-sector experience across aerospace and defence-related MRO, diversified businesses, SME consulting, emergency response and education. I connect business requirements with workforce, talent, capability, organisation structure and performance.
- SHRM-SCP
- Project Management Professional (PMP)
- Lean Six Sigma Black Belt
Business-facing People leadershipTalent · L&D · OD · Workforce Strategy
Professional profile
People strategy, translated into practical execution.
HR and People professional with 15+ years of cross-sector experience spanning aerospace and defence-related MRO, diversified business groups, SME consulting, emergency response and education.
My career combines HR Business Partnering, Talent Management, Learning & Development and Organisational Development with commercial and operational understanding.
I have translated business requirements into organisation structures, workforce plans, career pathways, competency frameworks, performance systems, leadership programmes, learning interventions and scalable People processes.
My experience has progressed from HR operations and learning delivery into national organisational development, commercial organisational consulting, Group HR leadership and multinational HR Business Partnering.
Business problemPeople problemCapability requirementOrganisational solutionExecution
Career impact
Evidence at a glance.
Selected indicators are carefully contextualised to show the scale of the work without overstating ownership or current headcount.
Planned workforce framework
A phased workforce plan supporting the planned growth of TAE Aerospace Malaysia; this is not current headcount.
Amjad workforce supported
An approximate workforce across a diversified business ecosystem, including around 120 active sales agents.
SME founders and clients
Personally managed and consulted at RichWorks across approximately 10–15 industries.
Largest client workforce scale
The approximate workforce of the largest RichWorks client organisation personally consulted; not direct reports.
National personnel network
Approximately 800 active PTCM personnel and approximately 3,000 auxiliary volunteers across 12 states.
Governance tools
PTCM SOPs, forms, templates, manuals and organisational governance tools created or standardised.
Learning participants reached
Students, parents and participants reached through programmes delivered across 60+ educational institutions.
Core expertise
People capability built around business need.
A connected practice spanning strategy, talent, learning, organisation and disciplined execution.
HR Business Partnering
- HR Business Partnering
- People Strategy
- Employee Relations
- HR Governance
- Policy Localisation
- Executive Stakeholder Management
Talent & Workforce
- Strategic Workforce Planning
- Talent Management
- Talent Acquisition
- Succession Planning
- Career Architecture
- Talent Pipelines
- Workforce Localisation
Learning & Capability
- Learning & Development
- Training Needs Analysis
- Leadership Development
- Coaching & Mentoring
- Curriculum & Learning Design
- Knowledge Transfer
- Capability Development
Organisational Development
- Organisation Design
- Organisational Development
- RACI
- Position Architecture
- Change Management
- Culture Development
- Performance Systems
Business & Execution
- Project Management
- Lean Six Sigma
- Process Improvement
- People Analytics
- Commercial Acumen
- Risk Management
- Occupational Safety & Health
Career journey
Five chapters. One integrated leadership story.
A progression from hands-on HR and learning delivery to national organisational systems, commercial consulting, Group HR leadership and multinational HR Business Partnering.
01
May 2025 – Present
HR Business Partner, Malaysia
TAE Aerospace Malaysia
Aerospace · Defence · MRO · Greenfield
Function: People & Capability
Supports the establishment and progressive localisation of TAE Aerospace's Malaysian operation, connecting business requirements with workforce strategy, talent, organisational capability and execution.
Selected contribution
- Provides HR Business Partnering support to Malaysian and Australian leadership across workforce strategy, organisation design, manpower planning and Malaysian workplace localisation.
- Developed organisation structure, position architecture, RACI and a phased workforce framework for planned growth from approximately 5 to 50 employees.
- Supports recruitment and technical recruitment, position descriptions, candidate selection, onboarding, employee documentation, HR systems, payroll coordination and performance matters.
- Develops talent pipelines through PERHEBAT, the Malaysian Armed Forces and the Royal Malaysian Air Force to support veteran employability, military-to-civilian transition and aerospace talent localisation.
- Coordinates Training Needs Analysis, capability development, knowledge transfer and Australian training arrangements for specialist workforce readiness.
- Supports cross-border workforce, expatriate and Employment Pass matters, immigration and training visas, HR governance, employee relations, HSE and project execution.
Scope & impact
- 5 → 50 planned phased workforce framework; 50 is not current headcount.
- Localisation planning covers maintenance, technical leadership, planning, logistics, warehouse and operational support.
- Cross-border People coordination connects Malaysia and Australia while keeping workforce strategy, Talent, Capability and OD at the centre.
02
December 2022 – April 2025
Group HR Manager
Yayasan Amjad / Amjad Group
Diversified Group · Direct Sales · Digital Marketing · Retail & F&B · Training & TVET
Supported a diversified ecosystem as Group HR Manager, combining HR Business Partnering, Talent Management, Learning & Development and Organisational Development with practical Group HR operations.
Selected contribution
- Worked as a shared decision-maker with, and developed recommendations for, the CEO and MD on recruitment, appointments, restructuring, performance, development, compensation, commissions and workforce matters.
- Personally designed a sales career pathway from Sales Trainee through progressive representative and leadership levels to senior sales leadership and GM-level responsibility.
- Developed career architecture, competency and progression requirements, leadership pipelines and KPI/development frameworks for trainees, sales representatives, senior representatives and sales leaders.
- Redesigned commission, incentive and reward structures using performance experience, improvements to earlier systems and external research.
- Served as principal author/developer of the Observer Sales Manual and Sales Leadership Guide, alongside LOA logbooks, sales scripts, rejection-handling frameworks, telesales training, coaching materials and performance tools.
- Applied personality and learning-style assessment, onboarding, aspiration and role-fit discussions, targeted learning, feedback and career planning in individual development.
- Developed a nine-member multidisciplinary Amjad Marketing team spanning design, web, digital marketing, sales, videography and animation disciplines.
- Supported Amjad Academy development involving HRD Corp Training Provider requirements, JPK/TVET, SLDN, SLaPB, trainer sourcing, programme architecture, internships and early-career pipelines.
Scope & impact
- Supported an approximate workforce of 150+, including around 120 active sales agents; this was not a permanently fixed headcount.
- Connected performance, capability, leadership, recruitment, retention and progression through structured career and learning systems.
- Amjad Marketing comprised a nine-member multidisciplinary team developed across creative, digital and commercial roles.
03
December 2019 – November 2022
Client Account Manager – SME Consulting
RichWorks International Sdn. Bhd.
SME Consulting · Business Diagnosis · Organisational Development · Commercial HR
Worked as a primary consulting contact between founders, senior mentors and internal specialists, translating business and people diagnoses into structured actions, clear ownership, timelines and monitored execution.
Selected contribution
- Managed and consulted 60+ SME founders across approximately 10–15 industries, first understanding the business model before developing people or organisational recommendations.
- Designed or co-developed organisation charts, reporting lines, roles, SOPs, process flows, KPI structures, meeting systems, manpower plans and restructuring plans.
- Helped founder-led organisations reduce key-person dependency through delegation, management layers, departmentalisation, leadership identification, accountability and SOPs.
- Identified high-potential employees, future managers, promotion and replacement options, wrong-role situations and learning needs, and designed career progression structures for several clients.
- Co-developed KPIs, targets, appraisals, dashboards, PIPs and coaching systems while supporting managers with performance and employee-relations conversations.
- Personally delivered founder and group coaching, workshops, online sessions and client-team learning across leadership, teams, communication, HR, performance, OD, process, culture, digital marketing and change.
- Analysed revenue, target performance, workforce, activity, productivity, engagement, training, compliance gaps and operational roadblocks.
- Supported COVID/MCO transformation through digitalisation, cost and workforce restructuring, remote teams, business continuity and crisis communication.
- For DMR Academy Marketing, created/coordinated an employee development tracker and personally held career and development conversations; for Vennea Marketing, delivered High Performance Leadership and Gen Y/Gen Z workplace-management content alongside wider OD work.
Scope & impact
- 60+ SME founders and clients supported across approximately 10–15 industries.
- 500+ was the approximate workforce size of the largest client organisation personally consulted, not a direct-report population.
- DMR Academy Marketing and Vennea Marketing were embedded client engagements, not separate employers.
04
February 2015 – November 2019
Human Resources & Corporate Affairs
Pasukan Tindakan Cemas Malaysia
National Organisation · Emergency Response · Governance · Workforce Readiness
Supported national leadership and State Directors through HR and organisational business partnering, organisation development, governance, capability building and workforce-readiness systems.
Selected contribution
- Designed or revised national, state and district organisation structures, reporting lines, roles, manpower allocations, authority levels, approvals and governance arrangements.
- Created or standardised more than 50 SOPs, forms, templates, manuals and governance tools covering correspondence, meetings, personnel, incidents, discipline, deployment, policies and organisation design.
- Developed a formal national induction and onboarding programme that was cascaded to state and district level.
- Personally trained approximately 100–300 officers and members across several states in documentation, leadership, communication, protocol, SOPs, HR administration, crisis coordination, risk and OSH.
- Identified and evaluated officers for appointments, promotions, rank advancement, future leadership, succession, replacement and removal through structured performance criteria and panels.
- Diagnosed manpower, performance, conflict, discipline, role, recruitment, training, engagement and operational-readiness issues, developed recommendations, coached leaders and followed implementation.
- Applied debriefs, root-cause review, SOP revision, role clarification, retraining and monitoring to organisational learning after flood, conflict and communication challenges.
Scope & impact
- National scope covered approximately 800 active personnel and approximately 3,000 auxiliary volunteers across 12 states; they were not 3,800 employees.
- Approximately 18 officers were coordinated directly.
- Specialist certified trainers delivered specialist first aid, CPR and SAR subjects; those courses are not claimed as personal delivery.
- JPK Certified Trainer and HRD Corp Train-the-Trainer credentials were obtained later, in 2023.
05
January 2011 – January 2015
HR & Administration
Akademi Pintas
Education · HR Operations · Learning & Development
Built an early foundation in practical HR administration, tutor management, education operations and learning delivery within a family-owned tuition and education centre.
Selected contribution
- Handled recruitment administration from vacancy posting and screening through interviews, recommendations, appointment letters and onboarding.
- Maintained tutor and staff records, attendance, leave, scheduling, payroll preparation, claims, discipline, performance monitoring, contracts and statutory HR administration including EPF, SOCSO and PCB.
- Coordinated tutor orientation, coaching, learning materials, modules, classroom and student-management training, observation, feedback and development sessions.
- Taught History to secondary-school students alongside HR, administration and learning responsibilities.
- Designed and delivered programmes in leadership, motivation, communication, academic development, entrepreneurship, wellbeing and risk awareness across educational institutions.
- Personally designed most programme content, with some material co-developed.
Scope & impact
- Supported up to approximately 31 full-time, part-time and freelance tutors and staff at peak.
- The centre served approximately 700 students at peak.
- Programmes reached 60+ educational institutions and 25,000+ students, parents and participants.
Career progression
A clear progression towards business-facing People leadership.
Akademi PintasHR foundation, early Learning & Development and facilitation
Pasukan Tindakan Cemas MalaysiaNational HR, Talent, Learning & Development, organisational development, governance and workforce readiness
RichWorks InternationalCross-industry business diagnosis, organisational consulting and commercial HR exposure
Amjad GroupGroup HR, Talent, Learning & Development, organisational development, performance, career architecture and organisation building
TAE Aerospace MalaysiaMultinational HR Business Partnering, workforce strategy, localisation, capability and organisational readiness
Selected People & organisational systems
Frameworks that move capability into performance.
Selected systems designed or developed to make expectations, growth and organisational accountability clearer.
Sales Career & Leadership Architecture
Career structures supported by competencies, performance expectations and clear progression standards.
Performance & Learning Frameworks
Role-based learning, KPI, coaching and performance systems that connect development with business outcomes.
Commission & Reward Architecture
Performance-linked commission, incentive and reward structures developed for a direct-sales ecosystem.
Leadership Development Architecture
Coaching, mentoring, leadership transition, team development and succession structures.
Training & Capability Systems
Onboarding, TNA, field learning, coaching, assessment, individual development and performance monitoring.
Organisation Design & Workforce Systems
Organisation structures, reporting relationships, workforce plans, SOPs, RACI, governance and performance systems.
Education
Commercial, People and risk foundations.
- Bachelor of Business AdministrationCharter University
- Diploma in Risk ManagementPutra Intelek International College
- Diploma in Human Resource ManagementUdemy
- SPMVictoria Institution
Professional credentials
Credentials supporting strategic execution.
People leadership strengthened by project management, process improvement, safety, risk and training expertise.
SHRM Senior Certified Professional (SHRM-SCP)
Project Management Professional (PMP)
Project Management Institute (PMI)
Lean Six Sigma Black Belt
OSH Coordinator
NIOSH Malaysia
JPK Certified Trainer
Ministry of Human Resources
HRD Corp Train-the-Trainer
Anti-Sexual Harassment Train-the-Trainer
Malaysia Social Institute
Certified Supervisor
Institute of Certified Professional Managers
Safety and Health Officer
NIOSH Malaysia
Certified Risk Associate (C.R.A.)
European Institute of Risk Management
Start a conversation
Building workforces that are ready for what the business needs next.
Business-facing People leadership with deep Talent, Learning & Development and Organisational Development capability. Based in Kuala Lumpur, Malaysia.